It is a true bet for the California group

A search engine on the Internet used every day by hundreds of millions of people, an operating system for mobile and PC, a suite of software, and now a "Google phone" designed by the Group of Silicon Valley. Where therefore stop the Californian ogre No one knows very well. In any case, this new "smartphone" called "Nexus One", likely to be the technological purpose of 2010, the image of the Apple iPhone in the past two years. It is already the heyday of the Net with blogs launched on the subject, photos and videos on YouTube (a site owned by...) (Google). The strategy of the Internet giant appears to be at the end of the year, to feed the "buzz", by filtering the information in very small doses, as Apple does for each new product about to be marketed. For the moment, only Google employees have the Nexus One in their pocket, until the extended tests. The phone could be launched early January to volunteers who should sign up in Google for this "invitation".

In the light of the information, it seems that the famous "smartphone" has a touch screen and a 5 megapixel camera, as any modern phone self-respecting. The idea is to offer a phone easy access to the Internet. This will allow Google to sell advertising on mobile, as the fixed Internet. And Apple fully outsourced manufacturing to Foxconn iPhone, the Nexus One would be manufactured by the Taiwanese HTC, which already designs of many models of "smartphones", sold under its own brand, and running the Android operating system.

Google ambitionnerait to sell directly to consumers, without operators. A true revolution in the world of mobile phones because, in many countries, operators subsidize phones. In France, an iPhone, for example, is purchased more than 400 euros by mobile operators, who resell it between 49 and 149 euros to their subscribers. Orange, SFR and Bouygues Telecom earn money by increasing the price of the package on the 24-month subscription.

A true trade bet

If Google actually for this mode of distribution - what is credible, given the number of people that connect each day on his site - it is betting that the Nexus One will be sold hundreds of euros to consumers, and perhaps even more than EUR 400. It is a true bet for the California group. But it is not the only one to want to try the. In France, Free, just for the fourth mobile licence, is not to subsidize the phones when it will launch its services in 2012. At the exit of the iPhone in 2007, Apple had attempted this type of distribution. A year after, he had back up to speed up the volume of sales. In the third quarter of 2007, when the iPhone was worth $ 399 in the United States, ATT in had sold 1.2 million. Over the same period of this year, the operator has marketed 3.2 million iPhones... to 99 $ on average. Another risk that short Google is to annoy manufacturers such as Samsung, Motorola or Sony Ericsson, who have relied on its Android system and heavily invested in this technology. What assurances have that Google will not, ultimately favor of HTC and let them fall

This problem is by for Apple, which does not sell its operating system to other manufacturers. Doubt, the Nexus One and its economic model will be reviewed by the experts, which already makes the high-tech event of 2010.